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- The NXP Cup: A Partnership for Lasting Impact
The NXP Cup: A Partnership for Lasting Impact
Each year, the NXP Cup gives students a quick start in hardware and software development for autonomous model cars. Participants converge from various backgrounds across EMEA to build, program and race their model cars against other teams, aiming for the fastest times and precise maneuvering. For partners such as Mouser Electronics, the competition is an opportunity to make lasting impacts and foster lasting relationships with students. Rafik Mitry, Technical Marketing Engineer EMEA at Mouser Electronics, discusses the company’s involvement in the NXP Cup and how students can benefit from the competition.
FEATURING
Rafik Mitry
NXP: What should students who are considering participating in the NXP Cup know about the competition?
Rafik Mitry: The NXP Cup has great learning opportunities and offers valuable insights into the 'complex' engineering world. It’s an exceptional platform and starting point for students to embark on their engineering journey. Additionally, exercising teamwork throughout the event will strengthen participants’ soft skills. Furthermore, participants will receive credits for their course attendance, enhancing their overall educational experience. NXP Cup 2024 season starts in October this year. Interested students can register on the NXP Cup page.
NXP: Which skills do you think students need for a chance at succeeding in the NXP Cup?
RM: I’d say proficiency in robot operating system (ROS) and machine vision programming are crucial requirements for successful participation. Practical skills in these areas are needed and the students must be willing to engage in hands-on work. They also need a good level of dedication throughout the competition. Regardless of the outcome, participating in the NXP Cup will enrich students in key ways.
Bright minds. Bright futures. NXP team members create breakthrough technologies that advance our world. The future starts here.
NXP: How long has Mouser Electronics been a sponsor of the competition and why is the partnership significant?
RM: We’ve been a sponsor of the NXP Cup since 2016. We recognized this as a significant opportunity to actively interact with students and to foster a lasting association with the Mouser brand throughout their academic journey. Moreover, this partnership is a testament to Mouser's commitment to supporting the next generation of engineers. Additionally, it offers a platform for productive collaboration with NXP as a valued partner. It allows us to make lasting impact.
NXP: Can you describe Mouser’s involvement in the 2023 edition and how it benefited the company?
RM: We were involved in several activities around the 2023 NXP Cup including social media and content creation. All those activities helped deepen the relationship between NXP and Mouser in EMEA. Also, the prospect of actively engaging with participants during the qualification and final event provided insights into their challenges. This information will inform and shape some of our marketing strategies, allowing us to support them better and meet their needs effectively.
MEA from Polytech Montpellier emerged winner of the NXP Cup for the second time in a row. See all the actions from the finals of NXP Cup 2023.
NXP: Mouser and NXP have quite a history of collaboration. What do you like most about collaborating in the competition?
RM: We like NXP’s flexibility and openness to involve Electromaker in the digitization of the event and the generation and sharing of content around it on various channels. We also appreciate NXP’s commitment to excellence through the establishment of an efficient team that organizes student events and ensures a seamless experience for all participants.
About Mouser Electronics
Mouser Electronics , a Berkshire Hathaway company, is an authorized semiconductor and electronic component distributor focused on new product introductions from its leading manufacturer partners. Serving the global electronic design engineer and buyer community, the global distributor's website, mouser.com, is available in multiple languages and currencies and features more than 6.8 million products from over 1,200 manufacturer brands. Mouser offers 27 support locations worldwide to provide best-in-class customer service in local language, currency and time zone. The distributor ships to over 650,000 customers in 223 countries/territories from its 1 million-square-foot, state-of-the-art distribution facilities in the Dallas, Texas, metro area.
Authors
Monica Tudora
Monica is currently Global Sales Communications Manager at NXP. Her role focuses on keeping the NXP Global Sales organization informed with compelling communications and co-leading the NXP Cup program.
Garance Aubert-Mazenq
Garance is Project Manager Experience at NXP and holds a Master's degree in Marketing and Innovation. She works in NXP's Experience team and co-leads the NXP Cup challenge. Her role is to bring new ideas and innovations that can enhance and improve the physical and digital experience.
