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Freek van Vlerken
Freek van Vlerken is a member of the NXP Impact team which provides inspiring stories about NXP's technological and societal impact.
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- NXP Partners with Eindhoven University of Technology to Open EAISI Mobility Lab
NXP Partners with Eindhoven University of Technology to Open EAISI Mobility Lab
The Innovation Center for Artificial Intelligence (ICAI) is a Dutch national network focused on the development of technology and talent through research programs in the field of AI. In collaboration between knowledge institutes, industry and government, ICAI has established almost 20 dedicated research “Labs” with fifty partners from across industry. The latest is the EAISI Mobility Lab, a joint effort between NXP and the Eindhoven University of Technology (TU/e).
The Eindhoven Artificial Intelligence Systems Institute (EAISI) is the brainchild of the (TU/e). Together with NXP, they have now created the EAISI Mobility Lab as part of the ICAI network of Labs. We spoke with Brian de Bart, from the NXP Automotive Systems Innovation team, who is NXP’s Program Manager for the Lab, to find out about the work of the lab and how it benefits NXP.
Who Is Involved With the Mobility Lab?
Starting with 5 PhD students (from video coding and architectures and control systems technology research groups) and two technical directors from NXP, the program is set to extend to more than 12, with a mix of PhDs, Master’s and PDEng (professional doctorate of engineering) students, all focused on AI and how it can help mobility.
What Is Your Personal Role in the Project and How Did You Get Involved?
I came on board in December 2019, after joining the CTO organization, where I was asked to take over discussions on setting up closer cooperation in AI with the university. I am the Program Manager, not involved with the technical side, but with making sure things run smoothly, promoting the lab internally, to see if there are other business lines that might benefit from joining in with an additional project for a PhD.
What Are the Specific Goals of the Mobility Lab?
The Lab aims to make traffic safer by using artificial intelligence and machine learning (AI/ML) technologies, improving the perception capabilities of the vehicle, which can then suggest or take action for the driver. With AI/ML, we can also improve the sensitivity of sensors, for instance by filtering out noise from other signals, other radar and so on.
The EAISI Mobility Lab is a joint program of NXP and the Eindoven University of Technology
How Does NXP Experience and Expertise Help to Achieve the Lab’s Goals?
We bring in our automotive knowledge, our know-how on making chips, components that are low-cost and low power. And the students come with all the knowledge on AI, as well as their ideas, and we help them to make those ideas and algorithms work on a chip.
Does the Mobility Lab Use Any NXP Products?
The University actually has a car set up, where they have mounted our radars, our components and our BlueBox, to capture and process sensor data.
Why Is the Mobility Lab Important for NXP and Are There Plans to Extend This Co-Operation?
AI is a very hot topic and a lot of the existing state of-the-art knowledge is on the academic side. It’s a brand new field and the Lab is a source of new knowledge and research for us. We are investing in AI, as it's a promising technology to improve our products and we see a lot of customers asking to run AI algorithms on our processors. So we need to provide a complete platform for that and invest to see how we can use and monetize the technology. So, it’s important that we tap into the knowledge in the academic world, hence this cooperation in Eindhoven.
How Does This Fit in With NXP’s Strategy?
We have a strong belief that AI/ML will help us improve our products and we have compelling requests from customers to run AI/ML algorithms on our processor platforms. Our challenge is to make a processor which has the right cost at the right power consumption, giving the right performance to customers. That’s what we hope to get out of these kinds of collaborations, that they will lead us to make better products that fit our customers’ needs and improve safety in the driving world.
Can the Lab’s Findings Extend Beyond Automotive?
I think so, yes. Of course some of these topics are purely mobility focused, automotive radar for instance. But finding out how to make an optimal AI processor, that's a more generic challenge and one that we can also re-use in other product lines throughout NXP.
Author
Ghoshank Patel
Ghoshank Patel is a product marketer for NXP Network Edge Processing Group. He holds a Bachelor of Science in Electrical and Computer Engineering from the University of Texas at Austin.
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Steven Thoen
Over the last 2 decades, Dr. Steven Thoen has been involved in the development and marketing of various integrated wireless audio and data streaming solutions. Throughout his career, he has held various roles spanning from R&D to innovation management, program management and marketing. Today, Steven is NXP's global Product Marketing Manager for the Hearables segment portfolio, consisting of MiGLO NFMI products as well as the upcoming audio-over-BLE solutions. When not at work, he enjoys playing the guitar with his band (www.dclive.be), sports such as mountain biking and skiing, as well as traveling.
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Robert Thompson is Global Director i.MX Ecosystem. He focuses on developing the ecosystem to enable customers to get to market as fast and competitively as possible. Robert is an industry expert in consumer electronics with over 20 years of experience in diverse regions, including Europe, Brazil and the US.
Author
Ho Wai Wong-Lam
Ho Wai is an engineer at heart and a strategist by profession. She is a team player, team leader and a team builder. She believes in Tech for Good - doing well while doing good. Ho Wai is a technology and semiconductor veteran for 30+ years. She started with Philips Research in The Netherlands, and moved to US to join Philips Semiconductors, which became NXP Semiconductors.
She has worked in a wide range of disciplines from product development to engineering management to business development and now in strategy. In her role as VP strategy, she (co-)led a number of M&A divestiture and integration projects. Since 2020, she represents NXP as a sponsor and a volunteer judge at Extreme Technology Competition (XTC) which is a worldwide competition for startup companies in the theme of “Technology for Good”.
Ho Wai graduated in Electrical Engineering from the University of Hong Kong, and got her master’s degree in Eindhoven, The Netherlands, through a Philips scholarship. She is (co-)author of 13 granted US and European patents, and 11 papers in peer-reviewed journals and 3 technical articles in trade journals.
