To the visionaries at Jabra, there is only one goal: to make life sound
better. The Denmark based company has been in the biz for long over a century,
creating high performance sound solutions for calls and music experience.
With a penchant for being the first to bring the newest technologies to the
market, the company continues to push the limits as it expands the world of
“Truly Wireless” headphones. And, as the only brand in the world
to create consumer headphones, professional headsets and hearing
aids all under the same roof, there is no doubt that they’ll step up to
the challenge. We had the pleasure of sitting down with Peter Hartmann of
Jabra to gain insight into their new Elite Truly Wireless form factor audio
solutions, and to hear just how NXP’s MiGLO NFMI technology helps
enable it.
Q: So, tell us about your company. What is your mission?
A: We have been in the audio solutions industry for
almost 150 years, so our current road map and solutions are a result of a
combination of innovation, experience, consumer input and various others
elements in the world around us. Our purpose, however, is simple:
“Making Life Sound Better.” By being the leaders in intelligent
audio solutions, we are constantly transforming people’s lives through
the power of sound.
Q: What is the objective of the Elite Sport designs? What makes them
special?
A: The Elite Sport is focused on delivering great
wireless audio to an active, athletic consumer. It is equipped with an
embedded biometric sensor, which can collect data to be used to evaluate the
performance. Elite 65t is a solution developed for everyday use. With
optimized microphones and a fitting solution that requires less customization,
it is a multipurpose solution that we want people to use when they commute,
walk, work on-the-go, go to the gym – essentially everywhere. As a
second generation of Truly Wireless we have launched the Jabra Elite 65t with
an enhanced microphone solution as the perfect audio gateway to your preferred
Digital Assistant. The consumers will benefit from great quality of wireless
audio without any dropouts, no matter what they are doing and where they are
doing it.
Q: How did Jabra hear about MiGLO NFMI? Why were we the right fit for
you?
A: It’s a boring answer, but it was our
technology team that recommended your solution for stability. NXP was
introduced to the product management team 3 years ago as a technology partner
that could deliver a more stable connection between the left and right earbud
in our first truly wireless solution.
This is critical, as The Truly Wireless form factor is enabling people to
communicate and listen to music no matter where they are and what they are
doing. MiGLO, as one of our technology partners, has helped us bring a new
wearing style of wireless Bluetooth headphones to the consumer electronics
market.
Q: What’s next? How do you see your designs, as well applications
like NFMI, evolving?
A: We want to continue our journey to develop the
best intelligent audio solution that will allow our users to Hear More, Do
More and Be More than they ever thought possible. We believe that small
intelligent audio solutions will be the digital gateway to an increasingly
digital world. That voice will be the new UI. So elements such as size,
comfort, audio quality, power consumption are going to be extremely important
parameters.
Learn more at:
MiGLO
or
Jabra
