Embedded World North America

NXP at Embedded World North America 2024

October 8-10, 2024, Austin, Texas

NXP is proud to be one of the inaugural members of this event. Discover NXP's latest innovations and system solutions in automotive, industrial and electrification.

Featured Workshop

Hands-on Workshop with FRDM

This 3-hour hands-on workshop will give an overview of both the Wi-Fi 6 tri-radio RW612 and the multiprotocol MCX W71 devices, showcase example applications, and include multiple hands on examples using NXP sensors and FRDM boards for both devices to accelerate your wireless IoT designs and you get to keep all the hardware and software.

Zephyr Project Meetup: Downtown Austin, Texas

October 9, 2024 from 5:30 pm -7:00 pm

Join the Zephyr community meetup hosted by NXP. Expand your network and delve deep into the realm of dependable, low-power embedded systems.

Featured NXP Sessions

Simplifying Edge AI Development: Leveraging Automated Model Discovery for Edge Devices

Presented by: Anthony Huereca, Systems Engineer at NXP
Tuesday, October 8 from 3:00 pm to 3:30 pm CST, Room 5, Level 3

Developing AI models on the edge can present challenges due to hardware constraints, limited data samples and data-science expertise. Automated model discovery work flows can ease the development of models by automating tasks like data correlation, model selection and hyperparameter tuning. This talk will present methods and metrics in developing production ready models with automated model creation flows and criteria to focus on during model selection.

Simplifying Automotive ECU Consolidation with Advanced SoCs

Presented by: David McDaid, Principal Engineer of Automotive Processors at NXP
Wednesday, October 9 from 11:00 am to 11:30 am CST, Ballroom B, Level 1

Discover how ECU consolidation, driven by NXP's advanced processors, is reshaping automotive architectures. Examine the various benefits of integrating applications into unified platforms, while addressing the key challenges it presents. Learn how NXP's new SoCs are unlocking new possibilities for a more streamlined and future-ready automotive ecosystem.

Prepare for the Upcoming Cyber Regulation Landscape

Presented by: Denis Noël, Director Strategy & Marketing, Secure Connected Edge at NXP
Wednesday, October 9 from 11:30 am to 12:00 pm CST, Ballroom C, Level 1

Discover the major upcoming cybersecurity regulations, including the US Cyber Trust Mark and the EU Cyber Resilience Act and their requirements. Discuss how they are positioned compared to existing security standards, analyze the impact on the entire IoT device supply chain, and discuss how device manufacturers can best prepare to comply most effectively.

Dynamic Vehicle Signal Collection and Processing Using VSS​

Presented by: Curt Hillier, Technical Director, Automotive Solutions Engineering at NXP and Thomas Hentschel, Solutions Architect at aicas
Wednesday, October 9 from 12:00 pm to 12:30 pm CST, Ballroom B, Level 1

This session presents a novel implementation of data collection and management solutions for converting heterogenous vehicle CAN data into the COVESA Vehicle Signal Specification (VSS) format. Using runtime components deployed on automotive processors, users can define signal rules to collect, filter, and conditionally send data to the cloud. By studying this implementation, we will cover the new and existing data management standards that can enable smarter vehicles.

Zigbee and Matter, Better Together - How Bridges Allow Zigbee and Matter to Coexist​

Presented by: Charlie Ice, Wireless Connectivity Marketing at NXP
Thursday, October 10 from 9:30 am to 10:00 am CST, Ballroom B, Level 1

Matter brings interoperability to smart home devices, however many homes have Zigbee devices already deployed. Using a Matter to Zigbee bridge these existing Zigbee devices can be bridged onto a Matter network and be used with the latest smart home standard.

Perspectives on the upcoming large-scale migration toward post-quantum cryptography for embedded systems​

Presented by: Joost Renes, Principal Security Architect and Cryptographer at NXP
October 9, from 12:00 pm to 12:30 pm CST, Ballroom C, Level 1

In this talk, we share NXP’s perspective on the cryptographic migration to PQC. In particular, we discuss the migration timelines outlined by CNSA 2.0, how they affect embedded technologies and roadmaps today and what can be done to ensure a secure and agile environment in the future.